Hair & Beauty
In this project I was asked to design a new brand and visual identity for web for a client that was expanding their hair styling and beauty brand. Flair and Care is a new franchise featuring stylists and beauticians in the North West of England.
01
Desktop Research
In this project I thought it was important to do some secondary research to find out the market value and the facts and figures of the hair industry so that I can get a rough idea of what I'm going to see the I review sites swell as what I need to include and keep in mind in my service.
02
Guerrilla Research
After researching I thought it was important in my project to find out what the public thought of hair services. This way I can get a picture of what these users look for when they user services such as this. Aswell as personal demographics.
03
Personas
By using Guerrilla research I can take the individuals I've interviewed and create personas to get a more in depth perspective of what a user is looking for in a service so that I can take these aspects on board when creating my hair service.
04
Empathy Maps
Through these personas I can create empathy maps to empathise with users how they feel when completing tasks within a service. these maps help mew to identify specific painpoints to avoid in new services.
05
User Need Statements
Through creating empathy maps I can create needs statements to have concrete gains to keep in mind when I create my service to avoid painpoints.
06
Heuristic Review
I Chose to add further research by heuristic reviewing. By reviewing 2 hair sites I can see what currently works well and what currently doesn't work well with a service.
07
Inspiration/logo design
At this stage in the project I can now collect inspiration as to what I want my UI aspect of the service to look like. This can then reflect what my service will look like. In addition to this the inspiration should also reflect in the logo in terms of consistency.
08
Design Protocol
I can now create my design protocol. This helps me as a design in this project with consistency throughout creating the UI. I can reference symbols, photography, fonts, text sizes so that my service is easy to navigate.
09
Wireframes
I can now create my wireframes which acts as a foundation to my Ui design so that I have consistency throughout.
10
UI Design Prototype
With my wireframes I can then design my click through prototype ready for testing.
